Salubrious Sauce secures deals with two top wholesalers


Suffolk-based premium sauce brand, Salubrious Sauce Co. has just signed contracts to begin working with two leading wholesalers.

Launched 18 months ago, Salubrious Sauce Co. which has just been shortlisted as one of three finalists in the World Food Innovation Awards for Best British Product, has built a loyal following throughout East Anglia and beyond and is now set to expand its reach further as it begins working with leading wholesalers, Shire Foods and August Noel and looking to gain nationwide exposure.

Working with Shire Foods, Salubrious Sauce Co. will be able to efficiently target more delis and farm shops nationwide, whilst its deal with August Noel will give it a foot in the door to new opportunities in London. 

“These wholesale deals will allow us to expand the business steadily and get the Salubrious Sauce Co. brand out to more potential customers. We’re very excited to receive feedback and hopefully lots of orders,” explains Jim Fennell, MD at Salubrious Sauce Co.

Salubrious Sauce Co, based in Woodbridge, in Suffolk, currently produces three artisan sauces: its very popular British Breakfast Sauce, Sunday Lunch Sauce and Chip Shop Curry Sauce. With the aim to boost dinners from bland to brilliant, the sauces are gaining new fans every day. “We’ve worked hard to perfect and refine our products, brand and website over the last year and now is the time to get more people trying and buying our delicious sauces,” adds Jim.