Samsonite opens doors at The Boulevard, Northern Ireland


Representing a significant investment, Samsonite, the world’s leading luggage manufacturer, has opened its doors at The Boulevard, creating a total of five new jobs at the Banbridge shopping destination. 

The Samsonite store will be the first of its kind to open in Northern Ireland, as well as the third new store to open this year at The Boulevard, following the opening of Radley and Suit Direct – which created a total of 13 new jobs at the centre in March.

The store will join over 50 other stores currently on-site, including Jack Wills, Kurt Geiger, Guess, Skechers and adidas.

The new store will offer stylish, hard-wearing and practical luggage solutions for travellers.  Whether travelling for business or leisure, city breaks or long haul, holidays or day-to-day, Samsonite will stock bags for every occasion, offering up to 50% off the RRP at its Boulevard store. 

Chris Nelmes, centre manager, The Boulevard, said: “Despite an uncertain marketplace, The Boulevard is going from strength to strength and experienced a 16% growth rate in 2018.  We’ve had a very good start to 2019 with three store openings and our aim is to continue to provide a first-class shopping experience.   

“This new store opening is a very timely addition for shoppers, particularly as we approach the summer months and our customers begin their holiday preparations.

“We look forward to announcing continued growth and investment at The Boulevard throughout 2019.”

Fiona Rice, senior asset manager of Lotus Property, added: “The arrival of Samsonite – another world-leading brand – to The Boulevard, is a testament to the continued suaccess of the scheme since the rebrand last year.

“Since last March, footfall has increased by 17%, resulting in a 20% increase in annual turnover. This positive result allows us to continually attract new high-end retailers to the centre.

“We remain committed to placing The Boulevard on the map as a world-class shopping destination and we hope to be in a position to make further announcements regarding the arrival of more top brands in the coming months.”

Carl Skelton, Samsonite Ireland, commented on the opening of the new store: “This store is our first in Northern Ireland and it’s always exciting to expand our growing portfolio into new destinations.  

“We look forward to joining the retail mix at The Boulevard and offering shoppers a practical and stylish product.  Our aim has always been to provide travellers with high quality luggage, for wherever it may take them.”

The Boulevard offers favourite brands at jaw-dropping prices with up to 70% off the RRP.  Located directly beside the main A1 Belfast to Dublin road and with over 2,000 free car parking spaces, The Boulevard makes picking up designer discounts easy.