Scandinavian style debuts at intu Victoria Centre as Søstrene Grene enters UK

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Søstrene Grene: UK debut

Søstrene Grene: UK debut

Søstrene Grene, a pan-European retail chain that first started business in Denmark in 1973, is coming to the UK having chosen intu Victoria Centre as the location for its first store.

Translated into English as ‘Sisters Grene’ after the founders Anna and Clara Grene, Søstrene Grene is a major lifestyle brand providing customers with a range of new and innovative designs within their product categories, such as designer home accessories, kitchenware, gifts, stationery, children’s toys and interior furnishings.

Bjørn Bach Eriksen, COO – head of retail expansion, at Søstrene Grene, said: “We’re excited to bring our concept to the UK and intu Victoria Centre, located in the heart of England is a great place to start.  We hope the store will be a big success and look forward to working with intu to further invest in our move to the UK.”

The retailer has signed up to 4,275sq ft of space for a period of 10 years, and will be situated on the upper level of the shopping centre between House of Fraser and the new restaurants by the Grade II listed Clocktower.

Martin Breeden development director of intu, said: “It’s interesting that Søstrene Grene have chosen to make their UK debut in intu Victoria Centre and not in London. This is a growing trend we’re seeing across our national portfolio. The successful refurbishment of intu Victoria Centre and the strong demographics of Nottingham have no doubt played a huge part in that decision.”

Boasting a total catchment population of 3.2m and available retail spend of £13bn, intu Victoria Centre is home to976,400 sq ft of retail, catering and leisure space and welcomes an annual footfall of 23m.

intu has recently completed a major £40m upgrade of the centre, including structural changes to open up visibility throughout the mall, reconfiguration of retail space to create enhanced shop frontages, new ceilings and flooring materials to enhance significantly the overall environment for shoppers.