Fashion brand Lyle & Scott is working on its first social media commerce store, which will enable users to process transactions through Facebook.
The application has been developed by partner BT Fresca and follows fashion clothing brand Lyle & Scott’s recently re-launched mobile optimised web site.
Lyle & Scott selected BT Fresca to redesign, build and host the Facebook application as well as its existing mobile and e-commerce web sites. According to BT, the new design has a bold, striking look and feel; designed to reflect the brand and its commitment to an integrated approach to social media.
Will Dymott, head of eCommerce for Lyle & Scott, said: “We want to enable our customers to shop with us no matter where they are or what they are doing, our mobile site was the first step, now we are launching our Facebook store so that customers can shop with us without leaving Facebook. BT is a perfect fit for what we want to achieve and has supported us in the development and execution of a social media strategy set to increase sales and enhance the buying experience.”
Laura Summers, BT Fresca’s online marketing manager, said: “Transactional social media platforms represent a huge opportunity for retailers – both in terms of revenue and brand building. Today’s consumers spend more time on Facebook than a retail web site, so it is important for retailers to have a consistent brand image across all channels. We are really excited to be working with Lyle & Scott as it looks to integrate its web, mobile and now social media presence.”