Global B2C marketing automation company Selligent Marketing Cloud today announced that Niki Hall has joined as chief marketing officer (CMO), leading the company’s global go-to-market strategy, including demand generation, product, client, partner and field marketing and communications, and brand initiatives. Hall will oversee Selligent’s global team of marketers and work closely with regional sales leaders to drive enablement and further the company’s growth. Former CMO Nick Worth has assumed a board member role on Selligent’s board of directors.
“Niki’s expertise lends itself well to Selligent’s trajectory with a customer-focused marketing approach that aligns with our values,” said John Hernandez, CEO of Selligent Marketing Cloud. “She has an incredible understanding of the technology marketing landscape and is intimately familiar with the challenges that digital marketers face to meet ever-rising consumer expectations. Her proven experience will be critical to achieving our strategic growth initiatives.”
“I’m also very pleased to welcome Nick as a full member of the Selligent board. The combination of his deep digital marketing and agency background, and experience running our global brand will be a great addition to our corporate governance,” added Hernandez.
With more than 20 years of experience in marketing and technology, Hall most recently served as VP of Marketing at Five9. In this capacity, she led the company’s marketing function, and along with her team, successfully repositioned the company as a cloud leader for the digital enterprise.
Previously, Hall was VP of corporate marketing at Polycom where she and her team drove top line growth and operational efficiency. She spent more than a decade at Cisco Systems in numerous marketing leadership functions. Before making a move to Silicon Valley, Hall worked on the agency side in B2C marketing with global brands Porsche and BMW. She sits on the marketing advisory board for the CMO Council and is on the Forbes Communications Council.
“I’ve taken note of Selligent’s growth over the last year. The company’s commitment to delivering powerful tools that enable brands to deliver better customers experiences resonates with my professional experience and personal passions. I’m thrilled to join Selligent at this point in its strategic evolution,” said Hall.
Hall joins Selligent on the heels of continuing momentum, with the move to a new office in Silicon Valley, industry recognitions for its Artificial Intelligence (AI) capabilities and martech initiatives with clients like Opel NL, as well as partnerships with Acqueon, Servion and TTEC to drive omnichannel customer experiences.