Search Engine Optimisation (SEO) company Hit Search, reports it is focusing its services to online fashion retailers enabling them to take advantage of current online trends.
The emergence of platforms such as Google+ and Video Search, Facebook local search listings, as well as the continuing rise of Twitter and YouTube, will have an impact on keyword positioning for retailers looking to increase profits, it says.
The company has a number of success stories already including Sweaty Betty, a high-end women’s fitness apparel (or activewear) retailer, which turned to search engine optimisation to grow traffic to the site and sales revenue.
Hit Search started working with Sweaty Betty in July 2011 and has so far worked to increase traffic and revenue by 63% and 47% respectively from combined SEO and PPC campaigns.
Nicola Huet, direct channel director for Sweaty Betty, said: “Our brand has always been about empowering women through fitness and we have been recognised over the years for our strong customer focus. An effective SEO campaign for us needed to speak to and appeal to that very customer, so an understanding of who she is and what she’s looking for online was essential in order for it to achieve our objectives.”
Hit Search also started work with luxury women’s fashion retailer, Avenue 32 in February this year and the website received 24,268 hits in its first month, the company reports. In addition the website has seen a 37% increase in traffic and a subsequent 39% increase in revenue.
Andy Donaldson, one of the founders and directors of Hit Search, said: “Bespoke optimisation to suit a particular sector is the only way forward with SEO. When looking at increasing profits for an online retailer specifically from the SEO channel, it is key to ensure strategies are targeted at the clients’ specific audience demographic. By focusing on revenue generation from a specific target demographic, keyword ranking increases become only part of the task.
“2012 will be the year where content reigns supreme and there will be an emphasis on the quality of the content in searches. Google recently announced it would be clamping down on ‘over-optimised’ sites and creating more sophisticated ways of tracking this and ensuring it’s the websites with great ‘content’ that are preferred.”
Hit Search, founded in 2007, is a leading online marketing agency in the UK, specialising in search engine marketing – including Search Engine Optimisation (SEO), Pay Per Click (PPC), Affiliate Management, Social Media Marketing and e-mail marketing.