Shaftesbury lifts lid on Seven Dials Market, a new food and events destination in London

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Shaftesbury is celebrating Seven Dials Market, which opened to the public on Saturday, 7 September. Created by street food pioneers, KERB, as their first-ever permanent home, the launch of Seven Dials Market follows the transformation of the historic 24,000sq ft Thomas Neal’s Warehouse in the heart of London’s West End.

Conveyer belt Pick & Cheese

Seven Dials Market is the new all-day undercover dining and events destination. Featuring 25 independent food businesses all with roots in the city’s streets and markets, alongside a bar and bookshop dedicated to all things food-related. 

In-keeping with Seven Dials Market’s tagline, ‘tastes like London’, the progressive line-up of traders celebrates and promotes the capital’s many cultures and food talents. Serving breakfast through to dinner, operators include the world’s first cheese conveyer belt Pick & Cheese; award-winning vegan street food by Club Mexicana; London’s favourite Jewish deli, Monty’s Deli; seafood restaurant, Claw; and Strozapretti, the new pasta restaurant from the team that founded Franco Manca. Artisan London produce will also be on offer along Cucumber Alley, with family-run bakery, Karaway; British charcuterie champions, Crown & Queue; and Hackney Gelato’s small-batch ice cream, amongst others. 

Seafood restaurant Claw

Championing London’s finest independent drinks producers, Seven Dials Market has partnered with East London Liquor Company and Gipsy Hill Brewing Company on its bar. Offering exclusive house pours and collaborative cocktails, East London Liquor Company will also have a Bottle Shop on Cucumber Alley, for visitors to purchase their favourite distilled whisky, gin or vodka after a drink at the market bar. Exclusive to Seven Dials Market and KERB bars, Gipsy Hill and the Seven Dials team has brewed a unique London Pilsner ‘KERB Lager’ as part of a wider selection of great craft beer.

Julia Wilkinson, group restaurant strategy executive at Shaftesbury, commented on the launch: “The opening of Seven Dials Market has brought something very special to Seven Dials. The line-up of operators is interesting, innovative and diverse, and the building itself also plays a key role. The design allows the character of Thomas Neal’s Warehouse to shine through, adding to the atmosphere and experience for visitors. Without doubt, Seven Dials has a new heart, which means the West End does too.”

Petra Barran, founder of KERB, added: “After seven years of creating and supporting a community of food traders to thrive on the streets of London, we are incredibly excited to be taking the next step for KERB. Seven Dials Market has been a long-standing dream of ours and a complete labour of love for myself and all the team. Our ambition is to build not only a home for excellent, independent food businesses to grow, but a welcoming, open space for everyone to enjoy a big slice of London.” 

Thomas Neal’s Warehouse was built in the 19th century to store cucumbers and bananas, and the new Seven Dials Market celebrates this rich heritage.  It is divided into two distinct areas: Cucumber Alley is an indoor lane of specialist London producers; and the Banana Warehouse, home to an array of renowned street food traders and brand-new restaurants.

Designed by architect Stiff and Trevillion, Seven Dials Market has retained the building’s beautiful cast-iron beams whilst adding touches of KERB’s iconic pop-art character throughout. Diners can feast upon baby pink Italian Terrazzo marble counters, playfully contrasting with orange leather stools and an electric pink elevator that takes brick arches, Seven Dials Market is filled with centre stage.

For the opening week, the Roundhouse, one of London’s best music venues, is providing the soundtrack with a series of live music performances by outstanding emerging talent from their Resident Artists Programme, a scheme that facilitates young artists’ development as they transition into the creative industries.

@sevendialsmkt / #SevenDialsMarket 

Address:  Seven Dials Market, Earlham St, London WC2H 9LX 

Opening hours: Monday – Saturday, 11am – 11pm Sunday, 12pm – 10.30pm