Shaken Udder goes large with new Sainsbury’s listing

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Premium milkshake brand, Shaken Udder, has confirmed that its Uber Udder share-size milkshakes will go on sale in selected Sainsbury’s stores at the end of May.

Sainsbury’s currently stocks a selection of the Shaken Udder 330ml bottles and will now extend the brand’s listing with its Uber Udder 750ml bottles in two flavours: Chocolush and Vanillalicious.

This new listing is a significant step in further raising the profile of Shaken Udder’s larger 750ml milkshakes, which are currently available in Waitrose and Morrisons.

“We launched our Uber Udder range in direct response to customer demand for a bigger bottle for at-home consumption,” explains Andrew Howie, co-founder of Shaken Udder. “Uber Udder is fantastic for storing in the fridge and enjoying over multiple days, or sharing with family.”

“We are very pleased to extend our range of products in Sainsbury’s store as it will allow us to command a greater shelf presence in the dairy aisle and attract a new customer base beyond the single-serve drinks market,” adds Andrew.

Alongside its Uber Udder range which is available in three flavours (Chocolush, Vanillalicious and Strawberries & Clotted Cream RRP £2.10), Shaken Udder also produces a range of 330ml milkshakes in six flavours: Vanillalicious, Salted Caramel, Chocolush, Top Banana, Strawberries & Clotted Cream and Ooh La Latte, RRP £1.35. Shaken Udder products are free from artificial colours and flavours and contain less than 5% added sugar. All Shaken Udder milkshakes are made using fresh British milk, real ingredients are gluten free and suitable for vegetarians. Shaken Udder is available from Tesco, Sainsbury’s, Morrisons, Waitrose, Ocado, Boots, Booths, WHSmith Travel Stores and The Co-Op. For more information visit www.shakenudder.com