Sharapova to become Sugarpova to promote sweets range during US Open

Premium sweets range

Premium sweets range

Tennis superstar Maria Sharapova is reported to be temporarily changing her name to Sugarpova – the name of her premium range of sweets – for two weeks during the US Open.

If successful, the move will draw international attention to the confectionary line, which includes gummy, fizzy, sweet, gumball and sour sweets that are fashioned into a range of shapes such as tennis balls, bears, shoes, sunglasses, lips, sea creatures and fruits.

Chandresh Patel, managing director of Empire Foodbrokers, the exclusive distributor of Sugarpova in the UK, said: “Following the successful listing of Sugarpova in Selfridges earlier this year, we anticipate this latest PR move will drive further demand and excitement around the range, which is now available to all retailers.”

Aimed to reflect Maria Sharapova’s fun and bubbly personality, the different varieties include Cheeky, Chic, Quirky, Sporty, Spooky sour, Smitten sour, Splashy, Silly, Silly sour, Sassy sour, Flirty and Flirty sour. They have a RRP of £3.99.  

Sharapova said: “It has been so fun creating my dream candy line. I can’t wait for the whole world to see what we’ve made.”

UPDATE:  The plan to change her name has been dropped.