Shoppers plan to shop less frequently if fuel prices keep rising, finds IGD

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Shoppers plan to reduce the number of shopping trips they make if petrol prices continue to increase, especially if they live in the north of England, according to new research from the IGD.

Its latest ShopperVista research, published today, shows:

  • 53% said they would shop less frequently to save on the number of journeys they make if the cost of filling up at the pumps keeps rising
  • 48% plan to use grocery stores nearer to them to save on petrol costs
  • 32% would consider doing more online food shopping to save on petrol costs

Northern shoppers more likely to shop less frequently if petrol prices continue to rise:

  • 61% of people in the north v. 39% Londoners

Younger shoppers and those in the Midlands more likely to use shops nearer to them if fuel costs increase:

  • 53% of under-35-year-olds v. 40% of those over 65
  • 53% of people in the Midlands v. 38% of Londoners

Joanne Denney-Finch, chief executive, IGD, said: “Most of us are feeling the squeeze from several directions: wages are barely increasing, if at all, while our bills continue to rise.

“A major and regular cost for motorists is refuelling their cars and they are clearly concerned about how this will impact on their finances. If petrol prices continue to rise, more people might think twice before making a journey by car.

“But shoppers are not taking things lying down and instead are planning several ways to minimise the impact. Nearly half of them, especially younger ones and those in the Midlands, said they will use shops nearer to them to save on petrol costs. This intention to use more local shops could potentially provide a boost to convenience stores.

“Despite the worries about the cost of fuel, people tell us they will prioritise petrol and groceries, cutting back what they spend in other areas.”