Skechers, the American lifestyle and performance footwear company, will open an outlet store at Princes Quay, the 300,000sq ft centre in the heart of Hull City Centre and home to the UK’s first in-town outlet mall in a traditional shopping centre.
Located on the main deck of Princes Quay, the retailer has signed for a double unit totalling 3,244sq ft on a 10 year lease, where it will be situated alongside some of the centre’s full-price offering.
Specialist asset manager, Realm, secured the deal, which marks what will be a first Hull store for Skechers and their only outlet store in Humberside.
Christine Grace, leasing director, Realm, commented: “Skechers is a welcome addition to Princes Quay, where it joins the strong line-up of both outlet and full-price retailers, and is testament to the work we have undertaken to reposition the shopping centre within the city through this hybrid retail model. The outlet sector remains robust and we are sure that the Skechers outlet store, in its prominent location alongside the full price retailers, will prove to be a popular draw for customers to the centre.”
Princes Quay is anchored by a 12,000sq ft Next Outlet store and has welcomed names including Ben Sherman, Sole Trader and Hamley’s to Hull City Centre. The unique repositioning project currently underway at Princes Quay will produce a new urban centre concept, combining outlet retail with a full price offer under the one roof for the first time in the UK. The project is being delivered by Fund Managers Seven Dials and Realm, as Asset and Development Managers.
As well as the £20 million investment this project brings into Princes Quay, the shopping centre will also benefit from the recently completed 3,500-capacity music and events venue, the Bonus Arena which sits on land immediately adjoining Princes Quay. The Bonus Arena is due to premiere with Van Morrison in August 2018 and was part of an £80 million investment made by Hull City Council into the City Centre as part of celebrating its status as UK City of Culture 2017. This included £25 million of public realm works across the City Centre
In addition to the large scale remodelling work already undertaken, the centre has seen a number of additional improvements including new lighting, way finding and enhanced mall finishes across the centre and a new suite of external branding signage is currently being installed.