ŠKODA names ITG to drive local marketing

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Technology-led marketing business, ITG, is expanding its offering to the ŠKODA network to cover data-driven personalised CRM, enhanced strategy, creative, and next-generation dynamic publishing.

Following a competitive tender for the three-year contract, ŠKODA UK reappointed ITG to drive its extended local marketing programme across its network of 131 dealerships.

ŠKODA’s retail marketing manager Sam Owen said: “We chose ITG not just because of their past successes and strong support among our retailer base, but because of the innovative new technology and services they have created.”

Having provided local marketing strategy and creative production to the ŠKODA network since 2011, brand control with powerful, localised brand activation across all channels is the focus for this long-running marketing partnership.

ITG’s martech, supported by its 220 seat, 24-hour creative production studio, already manages the global marketing operations of over a hundred major brands including Heineken, PUMA, Renault and M&S.