Sleep tech brand Simba wins Product of the Year 2020

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The​ Simba Hybrid Mattress​has been awarded Product of the Year in one of 2020’s most hotly-contested categories – The Hybrid Mattress of the Year.

The award marks a fantastic start to 2020 for the sleep tech brand, which is synonymous with sleep innovation and market-leading products.

The​ Simba Hybrid Mattress​moulds to the body with greater responsiveness and regulates your temperature, creating a tailor-made experience for every kind of sleeper.

Marrying cutting-edge materials and body-profiling data from over​ ten million sleepers​, the mattress provides unparalleled comfort for optimal sleep, night after night.

Designed with relaxation, performance and durability in mind, the​ award-winning mattress​ has been engineered with up to 5,000 patented cone-shaped pocket springs, combined with Simbatex, an ultra-breathable material that facilitates airflow and temperature-regulation.

In just over three years Simba has been crowned​ the world’s most five-star reviewed mattress brand​ and has sold over 350,000 mattresses and 750,000 sleep tech products worldwide.

With over 10,000 consumers voting on the winners,​ Product of the Yea r​is the largest consumer survey celebrating fresh thinking and innovation in product development.

Steve Reid CEO of Simba says: ​“Winning Product of the Year for a second time running is fantastic news and a sure sign that we’re creating products that truly help people sleep better.

“Simba fans will know we haven’t stopped at our mattress, offering the ultimate sleep and rest experiences with everything from uniquely customisable pillows to temperature-regulating duvets. We will never stop re-imagining sleep.”