SLI Systems launches new logo and branding to accelerate e-commerce



SLI Systems has launched a new logo and branding, which it claims illustrates its commitment to meeting the expanding needs of e-commerce retailers around the world.

SLI Systems chief marketing officer, Tim Callan, who led SLI’s brand redevelopment, said: “The new logo embodies SLI Systems’ mission to accelerate e-commerce by connecting shoppers with the products they are most likely to buy.

“The ‘S-like’ symbol in the new logo represents a shopper’s seamless path to purchase. The interwoven elements reflect the customer collaboration that is core to SLI’s ongoing success and the success of our customers. The color palate considers the nuances of cultures across the five continents where SLI operates.

SLI CEO, Shaun Ryan, said: “E-commerce retailers around the world face a period of unbridled opportunity. In the US alone e-commerce sales are forecast to grow to US$414bn in 2018 from US$294bn this year, and global e-commerce sales are to hit $1.5 trillion this year.

“SLI is trusted with more than 800 e-commerce and content sites, including brand-name customers such as Sports Authority, Fabergé, FTD, Harry & David, and Caché, and is the most chosen cloud-based site search provider to Internet Retailer Magazine’stop 1,000 retailers.

“As a result, we have a wealth of experience in delivering best practices in e-commerce that increase conversion rates, secure brand loyalty and accelerate sales. The new logo underscores these strengths as it references our unrivalled solution set, our comprehensive engineering and development resources and our global reach. We believe it will enhance our already-strong brand recognition and standing among the world’s leading e-commerce operators.”

Arsenal of e-commerce best-practice tools & resources

Timed with the rebrand, SLI said its updated website offers an arsenal of materials that outline proven best practices for accelerating e-commerce, specifically in site search and navigation, user-generated SEO, social, and mobile strategies.

Among the ever-growing number of free resources available to view or download via the website are:

  • On-demand webinars – library of 30 instructional webcasts with real-world examples, including popular topics such as “The E-commerce Holiday Playbook,” “Top 5 Mistakes Made When Setting Up Google Analytics,” and “Learn Which Mobile Features Improve Conversions”
  • Big book of site search tips – among many white papers and surveys is a downloadable and essential how-to resource for digital marketers, providing more than 100 tips – with case examples for each, to help improve site search, deliver a better user experience and increase sales
  • E-Book: how creative content convinces online shoppers to buy– An informative e-book with real-world case studies and tips on how e-commerce sites can increase conversions by creating remarkable content; examples from FTD, Artbeads, Home Depot and others
  • Video testimonials — customers ranging from Silver Star Brands, Zachy’s Wine & Liquor, JAM Paper plus others share how they have used SLI to improve customer conversions by as much as 10x, increase average order value by 2x and more
  • Case studies – results-based cases for more than 20 online retailers worldwide, including Lakeshore Learning, Boden, e.l.f. Cosmetics and Jelly Belly

SLI said it timed its brand launch to coincide with several important events for the company taking place this week:

  • 2014— 29 September to 1 October at the Washington State Convention Center in Seattle, WA. The company will showcase, in its booth #2401, how customer Lakeshore Learning worked with SLI to significantly increase site revenue, average order value and its customer conversion rate
  • SLI Connect—a full day for current and prospective customers whereby they can discover the best strategies to boost online sales this holiday and into 2015. Key SLI executives will also provide a sneak peek into SLI’s product roadmap at the event being held 2 October 2014 at the Hyatt Olive 8 in downtown Seattle
  • E-Commerce Expo—SLI is exhibiting at stand #208 at the conference being held at the Olympia West in London, 1-2 October. SLI representatives Marcus Law, head of marketing EMEA and Ian Scarr, UK & EMEA sales director, will present at the E-commerce and Omnichannel Experience Theatre at 12:45pm on 2 October. Attendees have the opportunity to learn how Oasis Fashions, French Connection, Boden, Snow+Rock, Thompson & Morgan and other brands leverage SLI’s site search to boost conversions and customers’ overall site shopping experiences