Smiths News sees surge in demand for online access

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Leading newspaper and magazine wholesaler Smiths News has reported strong uptake for its app and website, which allows retailers to manage their newspaper and magazine category online.

Registrations for SNapp, and its associated website SNapp Online reached the 10,000 mark at the end of 2017 – and the company is expecting further growth over the coming year.

Smiths News is part of Connect Group, which also owns irregular freight specialist Tuffnells, coffee vending brand Jack’s beans and parcel distribution service Pass My Parcel.

Commenting on the milestone, Jonathan Bunting, chief operating officer at Connect Group, said: “The first version of this app enabled owners to change orders, manage their credit and report errors – around three-quarters of the tasks they previously dealt with through our contact centre.

“We’ve listened to our retail customers and developed the app and website in line with their feedback and recommendations. Recently, we refined the two-way messaging service, so owners can access support whenever and wherever they are.”

The app and website have undergone continuous development since they were launched three years ago, with more functions added to help cut down the time retailers spend on the phone. This innovation has led to Smiths News scooping a number of industry awards, including Support Services Provider of the Year Award at the prestigious ACE Press Awards.

Bunting went on to say that the technology is helping owners become more agile by providing the resources they need to make more informed business decisions:

“With tools like two-way messaging, owners can quickly find out about distribution delays caused by poor weather or a problem at the printers. They can then adapt to the change, communicating the message to their customers and perhaps rescheduling their home deliveries for the day.”