SNG Commercial extends laundry products with hypoallergenic fabric conditioner, Senses Pure


SNG Commercial has extended its range of laundry products with the launch of a new hypoallergenic, dermatologically tested fabric conditioner, Senses Pure.

Senses Pure will complete SNG Commercial’s range of fabric conditioners, which are currently available at a number of retailers across the UK. Senses was launched in 2014 and is available in three different fragrances, Blue Breeze, Orange Zest and Tropical Burst, all formulated with advanced technology using perfumed Mirco-capsules*. The new fabric conditioner will perfectly complement SNG Commercial’s popular laundry detergent also designed for sensitive skin, Muvo Non-Bio.

Managing director of SNG Commercial, Simon Gunter, said: “The family market is really important to us and while mums already love our Muvo Non-Bio, there was a gap to develop a complementary fabric conditioner that would be ideal for their little ones.

“The new Senses Pure has been through a number of extensive tests to ensure it is not only hypoallergenic but also dermatologically tested too. With fragrance ingredients all from natural sources, the new fabric conditioner has a great long-lasting cotton fresh smell.”

Senses Pure carries the same ethos as SNG Commercial’s other 45 lines – including laundry and dishwashing – to offer a premium product that performs as well as the brand leaders on quality but without the premium price tag.

With RRPs starting from as little as £1, the new fabric conditioner will be available in a variety of sizes – 750ml (25 Washes), 1.5L (50 Washes), 3L (100 Washes) and a 4.98L Professional (166 Washes).

Available for distribution nationwide, Senses Pure will be supported by marketing, advertising, PR and social media activity, underpinning SNG Commercial’s commitment to help retailers drive its products from their shelves.

All SNG Commercial’s products are in line with the company’s Planet Wise Promise, ‘to deliver big results without big consequences’. Products aim to have a low carbon footprint from recyclable packaging that maximises its space to high-performing products that allow consumers to achieve great results even on economy programmes and short cycles.