ABF The Soldiers’ Charity has been crowned Curry Lover of the Year in the first English Curry Awards for its month-long Big Curry fundraiser, which encourages people to raise money for soldiers, former soldiers and their families by hosting a curry event.
The Curry Lover Award was sponsored by Asda and presented by Helen Kirkman, buying manager of Asda. It was collected by Erin Lawson, project manager of The Soldiers’ Charity Big Curry.
Lawson said: “It’s brilliant to see the support for The Soldiers’ Charity Big Curry grow all across the UK, and winning this award recognises the contributions of all our wonderful supporters. We are already gearing up for 2012 and will make the Big Curry even bigger and better than this year.”
Shane Lake, managing director of awards organiser, www.hungryhouse.co.uk, said: “The awards were a runaway success and have a set a fantastic precedent for the years to come. There was a fantastic turnout and an electric atmosphere inside The Sheridan Suite, which represented the vibrant and varied talents within the room. This year’s awards succeeded in both raising money for a worthy charity and paying tribute to England’s thriving curry industry.”
The Soldiers’ Charity Big Curry is now in its fifth year. The campaign plays on the historical link between the British Army and the nation’s favourite dish. Back in the 18th and 19th centuries 20,000 British Soldiers were stationed across the sub continent and the cooks of the East India Company developed anglicised versions of Indian dishes and curry as we know it was born.
For the last two years The Soldiers’ Charity has seen a 30% rise in people seeking its help and expects this to increase.
The current operation in Afghanistan has heightened public awareness about the welfare of soldiers on the frontline and makes hosting a Big Curry event the perfect opportunity for the public, the business community and individuals alike to show its support for our brave soldiers, it said.