SOUL Electronics joins Tesco Direct online marketplace

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SOUL Electronics, a pioneer for powerful sound quality, comfort and stylish headphones for active lifestyles, has announced a partnership with Tesco Direct bringing the fashionable, active lifestyle headphones to the leading retailer’s online marketplace.

Tesco Direct customers can now purchase the new Soul Electronics series, including Combat+ Over-Ear Headphones, Transform On-Ear Headphones and Flex Sport Earphones, whilst collecting Clubcard points. Already available on Amazon UK, the series will also be available for collection in-store through the Tesco ‘Click+Collect’ service.

The new Soul Electronics series offers high-quality audio and rigorous performance with fitness enthusiasts, fashionistas and the everyday active person in mind. From the wide breathable headband for secure fit, the Comply™ body-eat activated memory foam for comfort, strong seal against external noise distraction, washable ear pads and variety of colour options, these headphones are perfect for any fitness fan who not only wants to train hard, but feel fashionable and confident whilst doing so.

“Having only launched in the UK recently, we are excited to announce our second retail partnership in the UK with Tesco Direct. We are keen to replicate our great success in the US here in the UK, and with more retailers to announce this year, we are taking the UK market very seriously,” said Gary So, vice president of sales and marketing, Soul Electronics. “We’re also really excited to launch the official Soul Electronics UK website where customers can come direct to http://uk.soulelectronics.com to purchase the powerful sound quality, comfort and stylish headphones.”

The line of headphones is now available for purchase on Tesco direct, Amazon.co.uk and SoulElectronics.co.uk, and will be coming to other UK retailers this year.