Spar appoints We Are Social as UK social media agency

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Spar, the UK’s leading convenience store group, has appointed global socially-led creative agency We Are Social as its UK social media agency.

We Are Social will manage the social brand strategy and content development for Spar in the UK, with a view to building its community and enhancing its reputation on social channels. The agency will work closely with Spar’s in-house digital team, with a focus on producing creative content and robust measurement of its effectiveness.

The appointment was made without a pitch and there was no incumbent agency.

Michael Lawless, Spar brand and marketing director said: “The Spar brand is a well-established household name. We’ve undertaken a number of audience studies into where our existing and future consumer-base lies, and now want to ensure this is reflected in our online presence. This is particularly true for social media – it’s an increasingly important communications channel for us. We Are Social was highly recommended both creatively and strategically and has a proven track record for delivering real business results.”

Jim Coleman, UK chief executive, We Are Social, said: “Social media is constantly developing in terms of both mass awareness and direct sales, and the opportunity for Spar to connect with consumers is huge. Spar is such a great ubiquitous brand for the consumer so we’re really looking forward to helping them take their social approach to the next level.”