Spar content gets shoppers ready for haunting Halloween

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Spar is bringing shoppers everything they need to create a haunting Halloween this October, with a range of super-spooky digital marketing content.

In the run up to Halloween, Spar will be launching digital content including Tricks and Treats to make with the kids, and how to make the perfect Halloween pumpkin with a Pumpkin Masterclass video on site.

Spar’s website will offer consumers a combination of quick and easy how-to guides, videos and quizzes to engage kids and adults alike this October 31st, with content such as Halloween Costume Fixes for The Hopelessly Underprepared and Quiz: What Movie Should You Watch This Halloween?

Also available for retailers is the Spar brand Halloween range of sweets and drinks, perfect for trick or treaters, and PoS with themed design and colours.

Deals will run on brands such as Robinsons, Haribo, Cadburys, Doritos, San Miguel and a range of Spar brand products to help retailers boost sales during this popular event.

Spar Radio will also tune in to the fun, with features on frightening cocktails and party food, themed sound effects and Halloween music.

Laura McNally, Spar senior marketing manager, said: “Our Halloween digital content and in-store materials are designed to create lots of fun and energy around the event, which is now a very widely celebrated occasion.

“It will also help us to drive sales for our retailers by making consumers aware of key deals in store.”