Spar grows in Russia with Kaliningrad store and plans two more

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Spar Kalingrad

Spar Kaliningrad

Spar International has opened a store in Kaliningrad, the most Westerly territory of Russia. The licence for the territory has been granted to independent retail chain, Semya Group.

Spar said the move reflects the growing number of partners bringing the Spar brand to consumers across the country and is in line with the growth strategy outlined earlier this year by both Spar Russia and Spar International. This latest region now expands the brand from the most western territory of Russia through to Siberia.

David Moore, retail development manager at Spar International, said: “We are delighted that the first store in Kaliningrad, with a retail selling area of 680sq m opened on 10 July. This store is operating in a residential area as a neighbourhood supermarket.

Own label offer

Own label offer

“A pre-launch campaign across the city ensured that everyone was aware of the opening, as local residents received flyers about the in-store products and special offers. This was also supported by a strong outdoor campaign including billboards.

“To meet the needs of local consumers, the supermarket has been developed with a strong focus on service departments, a good fruit and vegetable offer and an instore bakery as well as a wide food-to-go range,” he said.

Food to go offer

Food to go offer

Kaliningrad-20140710-00294

Fresh foods focus

Spar Kaliningrad is reported to have hit the ground running since opening. Much to customer delight, the new store boasts self-scanning checkouts, another innovation in a store featuring many great initiatives in fresh departments. Already in the first week, footfall and sales have been well above expectations, said Spar.

Representatives from Spar Kaliningrad told guests at the opening that there are firm plans in place to roll out additional stores during 2014, introducing larger supermarkets in future.  Two additional Spar supermarkets will be opened within Kaliningrad city before the end of July.

Spar International has worked closely with Spar Russia and Spar Kaliningrad to bring best practice to these new stores’ instore offer, layout, design and staff training, to make this a world-class store,” concluded Moore.