Spar International opens first hypermarket in Chelyabinsk, Russia

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Spar has opened its first hypermarket in the city of Chelyabinsk, Russia, creating 163 new jobs for people in the region.

The 7,092sq m store opened its doors to shoppers on 3 December 2011, welcoming a total of nearly 5,000 customers throughout the day, with basket spend on average 40% higher than other store formats in the region.

Spar’s partner for the region was granted a licence by Spar International in June 2011. It also has an existing operation with its own hypermarkets, supermarkets and convenience stores throughout the area.

Spar International managing director Gordon Campbell said: “We are delighted to see this new, excellent, hypermarket in Chelyabinsk open its doors, showing how our partner in Russia has fully understood the Spar strategy.

“Spar shares information, best practice and expertise worldwide and within individual countries so all of our retail outlets can learn from each other – something Spar Chelyabinsk has clearly shown.

“The superb new hypermarket clearly shows our partner’s ability to thoroughly understand and adapt to the core values of the Spar brand,” he said.

Since joining Spar Russia, the Chelyabinsk partner is reported to have used Spar’s expertise in retail and private label development and retail design to deliver the best possible shopping experience for consumers.

Realising consumers are attracted by the presence of a strong fruit and vegetable department, this area has been given a lot of attention; with the stocking of a broad range of items, all attractively presented and with a focus on good lighting, said Spar.

The hypermarket also incorporates an extensive food-to-go offer with 185 hot food-to-go lines cooked on the premises. The range includes local specialities as well as regional dishes, reflecting the emphasis on local expertise within Spar.

In addition to food, Spar Chelyabinsk offers a range of 820 non-food products including children’s clothing, with a total of 23,000 skus in-store.

Spar Chelyabinsk also has its own distribution centre, which enables it to purchase in bulk and deliver to its retail outlets.

Spar International said it was able to assist with the preparation for the hypermarket with advice on the construction, design, communication, layout, merchandising and service. Staff training was carried out in the areas of merchandising and in-store communication, as well as on customer service, it said.