Spar International opens three new supermarkets in Georgia capital, Tbilisi

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Wide food to go offer

Wide food to go offer

Spar International has announced the opening of three new Spar supermarkets in the capital city of Georgia, Tbilisi.

The new partnership with Foodmart marks another great step by Spar International to establish operations in Georgia.

Spar said its new partner in Georgia is a company that is regarded as having a strong and successful business.

Foodmart operates two store formats – Populi and Loli – and is keen to develop its retail business through the Spar partnership.

All three Spar stores, which opened on 10 September, are located in the city centre of Tbilisi, ranging in size from 158sq m – 230sq m retail selling area.

Spar Georgia has focused on offering a good selection of fresh produce, traditional Georgian bakery products all complemented by a localised food-to-go proposal. The stores also include Spar private label ranges, baby food ranges, increased grocery lines and non-foods departments.

The conversion of these existing stores from the Foodmart chain enabled the very rapid introduction of the Spar brand into the Georgian market, coming only a few months after the announcement of the granting of the licence by Spar International.

David Moore, Spar International business development director, said: “It is a key part of the role of Spar International to assist new countries to develop the brand. We have worked closely with our new Georgian partner Foodmart to develop these new Spar stores.

“It is becoming increasingly important that when we establish new stores in new countries, we take note of local consumer needs and we are determined to be more specific in matching our Spar offer to our customers and locations in which we trade,” he said.

Spar International has stated a desire to continue to expand the footprint in new territories around the globe. Moore added: “We are building a very solid business across a number of regions in Russia and our move into Georgia is a natural extension of that development.

“The strength of the Foodmart business has provided us with a great start. We are delighted with the first weeks performance and are confident about future growth and expansion in Georgia. Spar Georgia plan to convert all 51 Populi and Loli stores to Spar in coming 24 months.”

Spar International provided support with the development of the instore layouts, departmental designs, private label products, instore communication and category management in addition to knowledge exchange and best practice guidance based on over 80 years of retail development. Spar Russia has also provided support through private label supply.

The stores were opened by Georgia’s Deputy First Minister of Economy & Sustainable Development, Ms. Ketevan Bochorishvili; the Dutch Ambassador to Georgia HE Hans Horbach; and Spar International’s David Moore. Sergey Loktev of Spar Russia was also present to support Spar Georgia.

The openings were advertised well in advance on television, web channels and through direct marketing in the surrounding neighbourhood areas. The Spar Georgia website – www.spar-georgia.com – also included a countdown calendar to complement the teaser campaign.