Spar has launched the Change4Life healthy living campaign at its Filton Avenue, Bristol, store. It is the first convenience store in the south west of England promoting the initiative, which is designed to help families achieve and maintain a healthier lifestyle by promoting healthy habits.
The Filton Avenue branch is one of more than 30 convenience stores across the south west to join Change4life and work with the NHS to promote healthier eating in their communities. To mark the launch, local primary school children performed a 5-A-Day Rap, which included lively dance moves and promotes the importance of eating fruit and vegetables.
Since its launch a year ago, Change4Life has worked with individuals and groups across England and Wales to prevent people from becoming overweight by encouraging them to eat more healthily.
Convenience stores across the south west are joining the Change4Life movement, following a successful pilot in the north east, where sales of fruit and vegetables grew by almost 50%.
Association of Convenience Store chief executive, James Lowman, said: “Change4Life has been at the heart of the convenience store sector’s efforts to grow sales of produce, particularly in deprived areas. Working with the Department of Health and using the Change4Life branding, members have grown produce sales by nearly 50 %, bringing significant and lasting change to those stores and for the communities they serve.”
Richard Bennett, retail director of Spar UK, said: “The Change4Life movement has been established to encourage children and families to follow healthier diets and move more. Spar is extremely happy to support this scheme and help to make fresh fruit and veg more accessible to those people wishing to make a change to their lives. This further encourages our stores to be the heart of the community providing what the consumer wants.”
Other Spar stores taking part in the project are Withywood, Penryn, Netherton and Glascote.