Spar UK is running a series of weekly promotional deals for shoppers, to help retailers drive sales during key events this year, all supported by a national media programme.
Coming up in August is a burst of weekly deals running around the Bank Holiday from 25-31 August.
This activity includes Spar’s Bank HoliYAY media creative, activity on social media, radio and mobile advertising, and will offer promotions on brands including Stella, Ben & Jerry’s, Coca-Cola, Perlezza Prosecco and Cathedral City.
The deals will be backed by national radio and mobile advertising, as well as fun and creative photography on Facebook and Instagram.
Laura McNally, Spar UK senior marketing manager, said: “This year, we are keen to focus on generating even better footfall for our retailers with these weekly deals.
“This activity focusing on Bank Holidays, Christmas and the New Year, and is set to encourage new shoppers to visit our retailers and existing shoppers to shop with them more often.
“The Summer Bank HoliYAY campaign also helps amplify our messages and attract shoppers to our stores, including the elusive millennials, who a share of our marketing will target directly,” she said.