Spar stores and customers across the North of England have helped to raise £200,000 for the NSPCC’s ChildLine Schools Service simply by having a bite to eat.
The money has been raised since 2011 through a sandwich promotion on a range of seven different sandwiches at Spar stores in the north of England.
For each of these Spar sandwiches sold, the retailer donates 5p to the children’s charity and this week the 4 millionth sandwich was sold, taking the total raised to £200,000. The most popular – the Spar Chicken Salad – raised £37,187.75 alone.
The sandwiches are made by staff at James Hall & Co factories in Blackpool and Preston. James Hall & Co, which also has its headquarters in Preston, is the Spar distributor for the North of England and supplies over 540 stores across the region.
Andrew Barnes, trading and marketing director at James Hall & Co, said: “These are some of our best-selling lines. We are delighted to have raised £200,000 for the ChildLine Schools Service. I know it will make a real difference to children here in the North and across the UK, helping volunteers to reach more children to talk to them about abuse.”
Money raised by the sandwich promotion will support the ChildLine Schools Service, a ground-breaking service which has been set up to give primary school children the awareness they need to recognise abuse, and to seek help sooner.
By 2016 trained volunteers from the ChildLine Schools Service aim to have reached 1.7m children through 25,000 school visits in the UK. Through assemblies and smaller classroom-based workshops they will help children to understand abuse, give them the confidence to talk about it and to know who to turn to if they need help.
Maribeth Lloyds, NSPCC corporate partnerships fundraising manager, said: “James Hall & Co and Spar have been fantastic supporters of the NSPCC and ChildLine for a number of years. It’s great to see them reach such a huge milestone with their sandwich sales. Many customers won’t realise that their lunch is helping to support children but the 5ps have certainly mounted up and will really help us keep children safe from harm, giving them a brighter, happier future.”
Spar has been working in partnership with the NSPCC and ChildLine since 2006 and has raised over £4m to support the charity’s services, which help many thousands of children and young people every year.