Spar UK is giving away free schools’ sports day kits for children, as part of the symbol group’s ongoing UK Athletics sponsorship.
According to Spar, retailers across the UK can use the branded sports day kits locally as they choose.
Spar is providing 2,500 kits, which each contain two posters, four sets of 36 bibs, finishing tape, stickers for 1st, 2nd and 3rd place competitors, and a CD with artwork including certificates.
Spar UK marketing manager Rebecca Whitmore said the kits had been extremely popular with schools when they were last distributed in 2007.
“The sports day kits provide fantastic branding and association, and provide a great way for our retailers to get involved with local schools,” she said.
“In the past, Spar has provided more than 6,000 of these kits to local schools, which worked well at creating a more personal feel for local retailers in their communities.
“The activity also highlights Spar’s ongoing support of sport and a healthy lifestyle,” said Whitmore.
The kits will be rolled out to retailers by Spar’s regional distribution centres in May.
SPAR has been a Principal Partner of European Athletics since 1996 and an Official Sponsor of UK Athletics since 2004. The food retail chain will continue its support of UK Athletics until at least 2013.