Spar UK appoints Yvonne Fennell as retail development manager and revamps evening meals range

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Spar UK is delighted to announce the appointment of Yvonne Fennell to the role of retail development manager.

The convenience retailer is also expanding and revamping its evening meals range this October, while inspiring shoppers with the launch of an evening meal campaign.

Fennell will take up her role on 3 October and will be based at Spar UK in Harrow. She will be tasked with developing the retail Spar business in line with group wide objectives. This will include working closely with Spar’s service providers, such as PayPoint, The Post Office and Camelot.

Fennell joins Spar from Camelot UK Lotteries where she held the position of senior customer business manager, leading the strategic direction of the convenience impulse channel, driving significant growth and returns to good causes across leading convenience customers including Spar. She will also use this experience in creating a fresh look to Spar conferences, events and awards.

Ian Taylor, Spar UK head of retail, said: “Yvonne will play a crucial role in delivering our MORE Together strategy to existing and potential Spar retailers. Her prior experience and wealth of knowledge within the industry dovetails perfectly with what Spar is looking achieve long term.”

Fennell said: “Spar UK is a defining brand with a strong reputation across the industry. Having worked with all the SPAR businesses for over 15 years I am thrilled to be taking up this opportunity in helping continue their success. 2017 will be another significant year in Spar’s growth as the leading symbol group and I am looking forward to developing relationships with Spar retailers and suppliers alike, to get as much from the MORE Together strategy as possible.”

In October, Spar band is launching three new ready meals reflecting popular flavours from high street restaurants and pubs, to keep the range modern and relevant.

The additions are Malaysian Butternut Squash Curry, Piri Piri Chicken & Spicy Rice, and Meatball Pasta Bake, all PMP at two for £5 across the range.

Spar is also introducing two jacket potato ready meals, with either cheese & beans or chilli (both RRP £2), giving customers a healthy option for dinner or something hot for lunch. The potatoes are microwaveable in seven minutes.

Spar brand is also refreshing its popular Italian range with the launch of two new products: Tomato & Mascarpone Sauce and Garlic & Rosemary Flatbread. In addition to this, the range’s pasta, sauces and garlic breads have had a pack redesign to give them a more natural and rustic look.

Meanwhile, Spar’s ‘7 Deliciously Easy Meals’ campaign will use existing Spar brand products to show shoppers that we can give them everything they need for dinner – every night of the week.

Spar retailers will be able to inspire their customers with recipe ideas from Beef Brisket and Spinach & Ricotta Tortelloni to Piri Piri Chicken, all made with products from their local Spar store.

Susan Darbyshire, Spar UK brand director, said: “We know that meal for tonight shoppers have bigger baskets, spend more and shop more often and we also know they want to spend as little time as possible preparing and cooking.

“So it’s vital we can offer them a complete meal solution with tasty recipes that take under 30 minutes to cook.”