Spar UK to debut autumn wine event following spring-time success

Spar: autumn wine promotion

Spar: autumn wine promotion

Spar UK is launching its first autumn Wine Event following the success of its spring Festival.

A host of Spar brand wines will be available to try at great value prices during the promotion, which runs from 20 September 2012 until 10 October 2012 in Spar stores in Scotland, Wales and England.

Promotions will run on a total of 51 wines, with a focus on Spar’s award-winning wines including Spar Chianti, Spar Gavi and Spar Rioja La Catedral Tinto, starting at £4.00; as well as leading brands including Wolf Blass Yellow Label and Turning Leaf.

According to the retailer, its spring Wine Festival earlier this year saw sparkling success, with Spar brand and exclusive wines on promotion up 55% to £2.5m during the period.

During the Festival, Spar said it exceeded its expectations to increase promotional sales by 15% across its 2,100 licensed stores.

Spar’s wine buying director, Chris Lewis, said: “This year’s Wine Festival has successfully increased awareness of our extensive wine range amongst both new and existing customers.

“We wanted to improve the quality perception of our wine range and send out a strong, simple price message, and feel confident that we achieved this due to the great results,” said Lewis.

The Wine Event will be rolled out across Spar’s 2,100 licensed stores and featured wines from Spar’s range of own label products, as well as leading brands.

The promotion will be backed by extensive marketing support including consumer press advertising, POS material, in-store tastings and PR.

As a mark of their quality, a host of Spar brand wines have been recognised by the international wine trade this year, winning awards at the International Wine & Spirits Competition, Decanter and the International Wine Challenge.

Marquis Belrieve Champagne, Spar Valencia Medium, Viottolo Nero d’Avola Shiraz, Spar Chablis and Ursa Major Rioja Reserva, all took home awards and commendations from more than one of the trade events.

In the last month, Spar won the Wholesale Quality Food Award for its Ursa Major Reserva, and both its Marquis Belrieve Champagne and Gavi wines were shortlisted for awards.