Spar uncorks its retailer Wine Club membership

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Spar UK is inspiring its retailers, boosting sales and raising the profile of its wine range with the launch of the exciting, incentive-driven SPAR Wine Club.

The aim of the Spar Wine Club is to raise the quality credentials of the SPAR wine range, build sales in the wider wine category, and share best practice amongst retailers.

Spar hosted an inspirational launch event for the Wine Club in Manchester, where Spar’s selected independent wine retailers gathered to kick off the exciting initiative.

These retailers have been chosen to stock the core range, support Spar national wine promotions and take part in all the club’s activities.

A raft of benefits are available to members – including the opportunity to travel the world on all-expenses paid, incentive-driven trips to some of the finest vineyards across the globe!

Other benefits include specialist wine education and training, exclusive invitations to consumer and trade wine shows, and benchmarking with Spar’s Master of Wine, Philippa Carr.

They will also receive bespoke in-store PoS, access to an exclusive portal on the Spar website, plus dedicated WhatsApp and Facebook groups and a monthly newsletter.

There are currently 30 members in the Spar Wine Club, and it will open for new membership applications in 2020.

Carr said: “I am thrilled to be able to support Spar’s Wine Club. This is a fantastic opportunity for independent Spar retailers who are serious about increasing their wine sales.

“Our retailers involved will support the range, commit to national promotions and take part in all our activities. To have so many passionate retailers from Cornwall to Inverness supporting the growth of Spar brand wines is something we are really proud of.”

Barbara Clements, owner of Spar Preston in Dorset, said: “I’m thrilled Spar has started a Wine Club exclusively for retailers. Our first get-together was so much fun. We are all looking forward to learning more about the Spar Brand range of wines, growing our sales and having a lot of fun along the way!”