Spar wholesaler, James Hall, has launched a range of fresh fish from upmarket supplier, Fine Seafood Company.
The Spar wholesaler for the north of England said it has made the move in order to improve the quality and shelf-life of seafood products and help retailers offer more competitive prices on their range.
The majority of the Fine Seafood Company’s range is skin packed, helping to extend shelf and enabling packs to be displayed on their side without sliding to the bottom of the pack.
One product within the range will be promoted every period to drive consumer interest and encourage repeat purchase, James Hall said.
The range includes a host of seafood products, including Salmon Portions, Smoked Mackerel, King Prawns, Breaded Scampi and Kipper Fillets.
Lesley Procter, fresh & frozen food buyer at James Hall, said: “We are delighted with the new range of seafood products we can offer to our retailers, and are confident The Fine Seafood Company’s products will appeal to shoppers due to their fantastic high quality and competitive pricing.”
David Miller, sales director at Fine Seafood Company, said: “We have worked hard with James Hall over the last six months to develop a range of products that best suits their stores. James Hall now have 20 lines all in our new packaging which offers their consumers great choice, great quality and a competitive price.”