James Hall, the Spar wholesaler for the north of England, is re-launching its Hall’s Family Butchers meat range in its 150th anniversary year.
The range’s new packaging highlights the British origin and traceability of the meat and includes a ‘Try Me Love Me’ guarantee on packs.
James Hall started out as a bacon cutting business in 1863.
Andrew Barnes, trading director, said: “Along with the new packaging, there will also be new point of sale in stores which not only highlights the British provenance of the meat but emphasises this through information about local farmers.”
The products are available for all Spar stores in the region to order.