Spar’s seasonal alcohol range brings extra fizz this Christmas

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Spar brand is bringing extra fizz to its Christmas offering in 2016, with the launch of new Spar Prosecco Speciale, alongside its fantastic seasonal alcohol range including award-winning wines and spirits.

With an RRP of £9, the new premium sparkling wine will offer shoppers a trade up from SPAR’s already hugely successful Perlezza Prosecco.

The premium Prosecco is packaged in a stylish, flute-shaped bottle to clearly show consumers its more luxury appeal.

Spar Prosecco Speciale will be introduced on 24 October, and its launch is expected to bring Spar an extra £350,000 in retail sales.

Cath McIlwham, Spar UK head of brand, said: “As shoppers more frequently trade up to premium products during the festive season – either for themselves or as gifts – the launch of our Prosecco Speciale will come at just the right time.

“Sales of Prosecco outpace Champagne in the UK, and Prosecco represents 64% of all sparkling wine sales, so we are confident our new launch will tap the trend this festive season.”

With a host of awards to its name, Spar’s Perlezza Prosecco is one of the fastest growing and biggest selling sparkling wine brands in the UK impulse channel excluding wine specialists* (*AC Nielsen).

“Alcohol represents a great opportunity for Spar retailers to boost sales in the run up to the festive season, so it’s essential that we at Spar brand are offering them a credible, great-tasting range at excellent value prices,” said McIlwham.

“According to Him! research, 11% of shoppers choose to buy alcohol in a convenience store over the range of other options in the marketplace, and this is growing year on year,” she said.

What’s more, 5% of customers now buy alcohol for gifting in a convenience store. Spar is catering for this market with its range of gifting options, including the return of its successful Perlezza Prosecco and Chocolate Gift Pack (RRP £5).

Spar brand’s overall seasonal and gifting alcohol range includes:

  • Perlezza Prosecco Brut Spumante 75cl (RRP £7)
  • Perlezza Prosecco Brut Magnum 1.5lt (RRP £20)
  • Perlezza Prosecco 20cl + Chocolates Gift (RRP £5)
  • Spar Irish Cream 70cl (RRP £5)
  • Glen Dhu Whisky 70cl (RRP £11.85)
  • Spar Rios de los Andes Malbec 75cl (RRP £6)
  • Fern Hills Sauvignon Blanc 75cl (RRP £6)
  • Spar Valpolicella Ripasso 75cl (RRP £8)
  • La Vallee des Vignes Sancerre 75cl (RRP £12)

All these lines are available to Spar retailers from 24 October.

Also this year, Spar has chosen its 12 wines that are perfect for Christmas. They are:

  • Châteauneuf-du-Pape
  • Les Trois Couronnes
  • Champagne Marquis Belrive
  • Valpolicella Ripasso
  • Chablis
  • Prosecco Speciale
  • Provence Rosé
  • Primitivo
  • Touraine Sauvignon Blanc
  • Valdepenas Gran Reserva
  • Rioja Ursa Maior Reserva
  • Sancerre