Speyburn Highland Single Malt Whisky has launched new pack designs for its Speyburn 10 Year Old and Speyburn Bradan Orach.
This single malt whisky was born in the Highlands of Scotland more than a century ago and comes from the Speyburn distillery in Rothes, in the heart of the Speyside region. This distillery is claimed to be the only one to use the clear waters of the Granty Burn, and it is this soft water which contributes to Speyburn’s award winning distinctive character and unique flavour, the company says.
According to the distiller, the changes made to the packaging are significant, yet the range retains the key elements that have made Speyburn a recognisable global brand. The shape, label and sleeve are designed to boost brand exposure in retail outlets, increase the brands giftability, and enhance consumer experience throughout key markets, the company said.
The Speyburn 10 Year Old design features an emerald green colour reflecting the lush woods of Speyburn where it is distilled, the company said. The Bradan Orach design uses a deep golden colour, which reflects the inspiration for the whisky – the golden salmon – which the Speyside region is famous for, Speyburn added.
Both bottles have embossed glass and wide shoulders, and are taller than competitor brands, giving them real presence on any shelf or bar, according to the company.
The new-look tube is made from card versus tin and is lighter with a more modern print substrate, less prone to scuff or dent, the company says. It features a picture of the distillery, the distillery manager’s signature and established date to provide credibility.
The company is also launching a members club for fans and enthusiasts, Clan Speyburn. To sign up to the Clan consumers need to go to the clan area of the newly designed website and fill in the form. Membership offers the following benefits:
- A welcome pack including a Clan Speyburn pin badge.
- A regular newsletter called The Gibbet, with exclusive insider news on what’s happening at the distillery and in the local Speyburn area
- Special offers, including exclusive limited edition bottlings, available to Clan Members only
Speyburn Whisky brand manager, Pamela Stewart, said: “At Speyburn we are extremely proud of this new look which marks an exciting new chapter for the brand. The new packaging will help to secure continued growth across all our expressions including Speyburn 12 Year Old, Bradan Orach and our 25 Year Old. We are confident this new look will appeal to modern customers while keeping the brand firmly in touch with Speyburn’s rich heritage. Clan Speyburn is an excellent way for fans of Speyburn to get even closer to the brand and gain unique benefits such as exclusive bottlings.”