The launch of a US specific beer has proved a coup for St Peter’s Brewery as Dirty Tackle wins a listing with World Market Products Stores in the states.
With 259 stores across the US, World Market Products is a significant contract for the Suffolk-based brewery, which launched its American Footballer-inspired ale, Dirty Tackle, to appeal specifically to US buyers.
The brewery has just sent out 630 cases of the English brown ale which has been described as smooth, moreish, full-bodied and malty. Available in the iconic St Peter’s Oval bottle, Dirty Tackle is proving particularly popular with customers across the pond and was named the World’s Best English Brown Ale in the World Beer Awards in 2016.
“With the rise in craft brewing in the US, there is a lot of competition now for shelf space,” explains Steve Magnall, CEO at St Peter’s Brewery. “However, we developed Dirty Tackle with the US customer in mind, offering a brand which appealed directly to their favourite national pastime and a beer that suited their palates.
“We are very pleased to be working with World Market Products to get Dirty Tackle out to the American people and I hope it does very well,” said Magnall.