Stance, creative sock and apparel brand, has opened its West End flagship in Carnaby, London

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Shaftesbury has announced that innovative sock brand Stance has opened its flagship in London’s West End at 45 Carnaby Street.

The 800sq ft space will showcase the latest lifestyle and performance collections and brand collaborations, starting with the NFL and will also launch an exclusive Carnaby design for the store.

Founded 10 years ago, the brand will also continue to champion its ‘Punks & Poets’, a group of iconic cultural influencers connected to Stance which includes artists, athletes, stylists and performers, who will host in store events and meet & greets.

Samantha Bain-Mollison, head of retail at Shaftesbury says: “We are excited that Stance has opened in Carnaby. The brand’s creative and experimental style of retail fits perfectly in Carnaby and is a welcome addition to the iconic street.”