Starbucks launches competition to win a lifetime of free coffee

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Coffee for life

Coffee for life

Throughout December Starbucks is inviting customers to use their Starbucks card or mobile app to pay in store for the chance to win a lifetime of free Starbucks coffee.

The ‘It’s a Wonderful Card’ giveaway is claimed to be the ultimate prize for any Starbucks fan, offering a free drink for the winner every day for the rest of their life, and a one-of-a-kind gold Starbucks card.

One in 10 customers will also win on-the-spot instant prizes, from free Christmas mugs and tumblers, to discounts on their favourite drinks. Customers will receive a scratch card revealing their instant prize and a unique code, allowing them to enter into the ultimate giveaway, a competition to win one free Starbucks drink every day.

It’s a Wonderful Card starts today, 1 December until the 5 January, with the winner announced later in January.

Ian Cranna, vp marketing & category, Starbucks Europe, said: “The Starbucks It’s a Wonderful Card giveaway is launching today in the UK, and tomorrow across the continent, and is our way of saying thank you to our loyal customers. The festive season is the perfect time to reward our customers with fantastic prizes, and for the first time ever, the chance for someone in the UK to win a free Starbucks drink every day for a lifetime!”

Here’s what customers need to do to enter:

  1. Make a purchase using their Starbucks card or mobile app
  2. The barista will give them a scratch card
  3. Customers could win on-the-spot instant Starbucks prizes
  4. All instant prize winners will need to register their card’s unique code online to enter into the prize draw to win coffee for life
  5. The winner will be decided in January