StarStock powering new food box-for-vulnerable initiative with Asda


StarStock, the e-commerce business helping pubs convert to food shops, is now powering a new initiative from supermarket giant Asda to help vulnerable and shielded customers receive food and essential items.

Following the launch of the mypubshop platform, StarStock has partnered with Asda to develop, an online platform where customers can access the supermarket’s new ‘Cupboard Filler’ box. For just £30, customers will receive up to 31 items, including supplies that have been in high demand amid the pandemic, such as cereal, bread, pasta, tinned fruit and vegetables, sauces, jam, teabags and long-life milk. It will also include a selection of treats.

Asda is also working with StarStock and a logistics partner to fulfil the deliveries within two days of the customer’s order, without affecting its existing home shopping service.

Commenting on the new partnership Sam Ulph, founder & CEO of StarStock, said: “We jumped at the chance to be involved in this fantastic new initiative in order to help those most in need during this time. Over the last few weeks, we have been on quite a journey as a business – first by helping pubs provide essential food items to their local communities and now working with Asda, part of the Wal-Mart family, to fulfil what we expect to be thousands of orders online. We are proud to be playing our part in supporting the industry, communities and individuals all over the country during this unprecedented time.”    

Mike Snell, managing director of Asda’s sourcing and procurement arm, IPL, said: “For vulnerable people across the country, staying at home and not being able to make a trip to the supermarket is a difficult prospect. At Asda, we’re committed to helping ease the strain on our customers during this time and hope that by offering our food box at an affordable price, we can help to make lives that little bit easier, giving people peace of mind that their cupboards will be well stocked without the stress.”