Stella Artois has announced its second year of partnership with Water.org and its co-founders Matt Damon and Gary White, to cement their commitment to help provide access to clean water to people in the developing world and to drive awareness of the 663m people around the world living without water.
Water has played a key role in Stella Artois’ 600 year heritage, and is an essential ingredient in the Stella Artois brewed today. That’s why in 2015, the ‘Buy a Lady a Drink’ campaign was launched, using Stella Artois’ global footprint to help Water.org provide more than 290,000 people in the developing world with clean water. Last year’s campaign focused on women’s long journeys to collect clean water while this year’s campaign showcases the positive impact that access to clean water can have, while inspiring the public to leave a positive mark on the world.
“Through our partnership with Water.org, we want to leave our mark by helping women and their families who have been affected by the global water crisis.” said Todd Allen, Global Vice President, Stella Artois. ”In 2015 we helped over 290,000 people in the developing world – and this year we aim to have an even greater impact.”
“I’ve seen how the lives of women and their families can change when they get access to clean water,” said Damon. “Access to water means access to education, access to work, access to the kind of future we want for all humankind. Thanks to our partnership with Stella Artois, this year’s ‘Buy a Lady a Drink’ campaign helps us tell this story – and gives consumers the chance to help us change it.”
“Water.org is committed to making clean water accessible so everyone in the world has the opportunity to prosper,” said White. “We’re proud to partner with Stella Artois again this year to help us change more futures around the globe.”
Exclusive, limited-edition chalices designed by local artists in Kenya, Peru and Haiti
Consumers are encouraged to join the ‘Buy a Lady a Drink’ campaign and leave their mark by purchasing one of three new exclusive, limited-edition Chalices. For every limited-edition Chalice sold, Stella Artois will help Water.org provide five years of clean water for one person in the developing world.
The Chalices feature the designs of three artists: Daniel Cortez Torres from Peru, Wini Awuondo from Kenya and Michele Manuel from Haiti. Each design represents the specific water problem faced by women in their country, such as drought, remote distances and contamination. The artists also see beauty in their countries, which is reflected in their designs.
To learn more about the campaign, visit www.BuyALadyADrink.com.