Stella McCartney reveals new global flagship location in London’s 23 Old Bond Street. The new 700 square meter location celebrates the spirit of Stella McCartney; reflecting the brand’s modern approach to design, innovation and sustainable ethos.
Staying true to the brand’s commitment to sustainability; every effort has been made to move away from traditional luxury materials, and to use more handmade, organic and sustainably sourced elements in the new store design in the same way that Stella approaches her designs. The store will have the cleanest air in London, as a result of a nano-carbon filter from Airlabs – a team of atmospheric chemists and airflow engineers dedicated to reducing people’s exposure to air pollution.
Stella McCartney comments: “Old Bond street, it’s probably one of the most prestigious retail locations in the world. And for me being born and bred in London and having our business headquarters there and design studio, it’s incredibly prestigious for us. This store really tells the story of the World of Stella McCartney; incorporating sustainability, fashion, desirability and luxury.”
Airlabs’ filter has been designed to protect both shoppers and store workers from gas pollutants present inside and outside of the store, in particular nitrogen dioxide from diesel fumes on busy Bond Street. A unique installation of custom-made filters into the store’s ventilation system will clean more than 1800 m3/h of air, with very low energy consumption due to the filter’s innovative structure.
Airlabs’ research shows that levels of nitrogen dioxide inside stores on Oxford Street, one of the most polluted streets in the UK, were similar to those outside at ground level, and 50% of that of ground level on the first floor. Levels outside on Bond Street were only slightly lower than Oxford Street. Thousands of retail workers in the West End are likely breathing polluted air in excess of WHO limits in their workplace, which has a real effect on their long-term health. Better air quality can significantly increase workplace productivity as well as health, offering potentially revolutionary opportunities for hospitals, schools, office buildings, professional drivers and shops.
Sophie Power, CEO and co-founder of Airlabs commented: “Stella McCartney is an inspirational pioneer for sustainable fashion. The clean air in the new flagship store offers a unique experience, as well as helping raise awareness of issues and solutions around air pollution. The ease of scale and flexibility of this technology dmeans clean air is now available to buildings across polluted cities.
“In workplaces and public areas across the country, from schools and offices to inside vehicles, millions of people are exposed to polluted air in excess of recommended limits. There is no current workplace exposure regulation for nitrogen dioxide, and a new consultation proposes it to be around 20 times the WHO limit. Indoor air pollution is totally unregulated, and more research is urgently needed to assess the full cost to our health over a day, not just the pollution we breathe outdoors.”