Stoats partners with Emma Bridgewater for a Mugnificent promotion this Summer

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Apple and Cinnamon PackShot

Oats company, Stoats, has partnered with iconic British pottery brand Emma Bridgewater to create a limited-edition mug in a collaboration offering consumers the perfect combination for the perfect cuppa.

Through a UK wide on-pack promotion consumers have the chance to win 800 beautifully designed ½ pint mugs featuring the natural elements that are core to Stoats’ bars – oats and fruit – as well as VIP experiences and Stoats Goody Bags.

Stoats has collaborated with Emma Bridgewater due to the similarities in their product values, family business ethos and their approach to using the very best British ingredients and raw materials.

Tony Stone, managing director at Stoats, commented: “What better partnership than a cup of tea or coffee in a beautiful Emma Bridgewater mug enjoyed with one of our best-selling porridge oat bars.  It’s about making those everyday moments a little bit special, enjoying some time in your day to relax and refuel.

“Insights show that our customers love the natural ingredients and great taste of our porridge oat bars and we know customers also love the beauty and practicality of Emma Bridgewater pottery, so we think our limited-edition mug offer will be very popular.”

Emma Bridgewater commented: “Stoats and Emma Bridgewater are such an obvious partnership, both homegrown British brands. We are thrilled to have designed a special limited-edition mug for Stoats featuring gorgeous colourful raspberries, blueberries and apricots, which have been applied by hand. We hope customers enjoy pairing their Stoats breakfast with tea or coffee out of an Emma Bridgewater mug.”

Emma Bridgewater use cream-coloured earthenware, a traditional Staffordshire product made in their own factory in Stoke-on-Trent, the home of British pottery. Most of the production work is still done by hand, and all the pottery is individually hand-decorated. Stoats uses premium Scottish oats combined with the best natural ingredients at its Edinburgh bakery, where they produce over twelve million Porridge Oat Bars per year.

The Emma Bridgewater on pack promotion is available on Stoats Porridge Oat Bars multi-packs in Tesco, Sainsbury’s and Waitrose UK wide, plus all Scottish multiple stores.  Customers can choose from Raspberry & Honey, Blueberry & Honey, Apple & Cinnamon and Orange & Dark Chocolate porridge oat bar flavours and have the chance to win a limited-edition mug, a VIP visit to the Emma Bridgewater factory and other prizes.