Porridge oat bar brand Stoats is exhibiting in the health and wellbeing section at IFE in London next week, 13-16 March 2011; and will feature in Mintel’s Future Trends Theatre, part of the Fresh Ideas section of the show.
The company is running a special show offer, giving away a case of our award winning Uber Bars with orders over £70 placed at the exhibition.
Stoats reports it is looking to extend its range of sugar and dairy free products and has recently scooped one of the new product awards at ScotHot – a leading Scottish exhibition for hospitality, catering and tourism.
According to the company, the judges at the show liked the fact the bars were innovative and fitted a niche (being dairy, sugar and wheat free). The bars were showcased in a special display cabinet in the new product zone at the show, held last week at the SECC in Glasgow.
All of Stoats products are approved by the Vegetarian Society and the company reports it has begun working with the Society to get the Stoats brand recognised in the vegetarian community.
Stoats recently took part in a Vegetarian Society ‘Meet The Manufacturer’ event in London and is keen to put together promotional activities for National Vegetarian Week – 23-29 May 2011.
Stoats is also sponsoring the Edinburgh Marathon this year. The run covers some of the city’s most scenic spots and takes place the weekend of 21 and 22 May 2011.
With more than 30,000 entrants are expected, it’s a great way to raise awareness of the brand, says Stoats.