Subway is promoting its popular Subway £3 Lunch range with a new TV campaign breaking on Wednesday, 6 July 2016.
The TV ad, created by McCann London, shows a young man nervously trying to woo a girl as she decides what to order at a Subway store. He spots a poster advertising the Subway £3 Lunch and uses this to help steer her into making a choice – saving money, treating her to a great lunch and of course making an impression, all at the same time.
The ad is the latest iteration in the brand’s new ‘Keep Discovering’ platform, which launched last month. It will run across TV, VOD, OOH and Newslink Radio, as well as across Subway’s social media channels.
The seven permanent Subs now available as part of the £3 Lunch range are the Italian BMT, Big Beef Melt, Spicy Italian, Turkey Breast, Ham, Turkey Breast & Ham, and Veggie Delight.