Recognising excellence in the sandwich industry across 34 categories from Sandwich Retailer to Food to Go Innovation, this year’s Sammies took place last month, at the Royal Lancaster London Hotel.
Winning the Sandwich/FTG Bar category, the award win recognises Subway’s commitment to provide a wide range of great tasting, balanced sandwich choices. At Subway customers can make it what they want, when they want.
One of the expert judging panel commented: “Bakery and sandwich retailers have generally seen a rather flat year in terms of both volume and value growth, but one stands out at rather bucking this trend. In the sandwich bar sector, the outstanding performer has been Subway who has enjoyed double digit growth in the last year. Their ability to flex and adapt has helped them deliver to an ever-changing market.”
Subway serves over three million customers each week with all salad ingredients freshly prepared each day and each Sub or salad made-to-order in front of the customer, each and every day. Offering customers an enhanced and modern Subway experience, the current roll out the new Fresh Forward design sees the introduction of a bright new colour palette, clean lines and customer focused touches such as digital menu boards, free to use charging ports and special displays for cookies, bread baked in store daily and freshly cut salads, being introduced across Subway stores nationwide.
Colin Hughes, country director for Subway UK & Ireland, said: “It’s an honour to be recognised as the Sammies Sandwich/FTG Bar winner of the ‘Sandwich & FTG Chain Retailer’ award and the accolade is a great recognition of the high level of service our stores deliver to customers year round. At Subway, we are always looking to develop innovative new ways to bring our customers the delicious food they love so they can make it what they want, when they want.”
Voted for by a panel of expert judges, the ‘Sandwich & FTG Chain’ Retailer Award recognises excellence among those sandwich and food to go retailers with more than ten outlets and a Food Hygiene Rating of at least 5. Whether products are made to order, pre-packed on site, or made in a central commissary, the judges look to acknowledge the chain retailers who, by achieving the most impressive development, have driven the business forward.
In response to customer demand Subway has recently launched its first ever Vegan Sub and Salad and the brand’s new Ultimate Cheesy Garlic Bread. These exciting new menu additions enable the brand to continue to cater for everyone, whether that’s offering more choice for ‘meat-free Mondays’ or for those following a flexitarian diet.