Sunglass Hut, Asics and Onitsuka Tiger join line up at London’s first designer outlet

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Sunglass Hut, the sports apparel brands, Asics and Onitsuka Tiger, and shoe retailers, Pavers and Daniel Footwear, are the latest retailers to sign up for London’s first designer outlet centre, opening later this month and offering discounts of up to 70%.

The shoe and sports brands join Nike, Adidas and Skechers at the 350,000sq ft centre located at Wembley Park, launching on 24 October 2013. The Pavers store will be its 100th opening and to celebrate this milestone the brand’s founder, Catherine Paver, along with her son Stuart, managing director, of Pavers, will be present on its first day of trading.

With the array of fashion, sports and homewares brands now lined up, bargain hunting will be a key draw for many consumers, claim developers. Also conceived as a leisure destination for the local community and beyond, the centre will boast a nine-screen Cineworld cinema and a host of dining opportunities offering everything from burgers and barbeque to noodles and nachos, to pizza and piri piri.

James Saunders, chief operating officer of developer, Quintain, said: “These last few weeks have been incredibly exciting with so many fantastic brands securing their space at London Designer Outlet before we open to the public on 24 October. With the addition of Asics to the line-up we now undoubtedly have an unbeatable sporting goods provision, as befits a centre which counts the world’s most famous Stadium among its neighbours.”

The launch of London Designer Outlet will also mark the completion of the first phase of the major new Wembley Park development being created by Quintain, and will be fully integrated into Wembley’s impressive existing offering. Located next to Wembley Stadium, Wembley Arena and an iconic new four star Hilton hotel, London Designer Outlet will be easily accessible by rail, road and Tube.