Superdrug launches ‘Wellbeing’ concept store and puts customer at centre of healthcare

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New Wellbeing concept store

New Wellbeing concept store

Leading health and beauty retailer, Superdrug, has launched a Wellbeing concept store in Banbury, Oxfordshire, as it continues to realise its corporate health and wellbeing strategy.

Different from all of the other 200 Superdrug pharmacy stores nationwide, the newly conceived store has been designed to put the customer at the centre of the healthcare concept, using innovative store design features and enhanced colleague training to help break down the physical and psychological barriers to customers asking for and receiving health and wellbeing advice.

“The removal of the physical pharmacy counter itself is just one example of how this innovative store design is helping us to realise our health and wellbeing vision of delivering affordable, accessible healthcare that’s available for all,” said Steve Gray, healthcare director for Superdrug.

Removal of dispensary counter

Removal of dispensary counter

Boasting hundreds own-brand and branded products, all of which have been specially selected for the Banbury store based on local demographic data and in-depth consumer research, the new Wellbeing format represents the most diverse product range of any store in Superdrug’s illustrious, 50 year history, the retailer claims.

This, coupled with a unique range of services delivered by a new, in store nurse clinic and dedicated treatment room to hold health and wellbeing sessions run by local community providers, is yet another example of Superdrug’s commitment to the health and wellbeing of the communities in which it operates.

These third-party clinics, which include weight loss services, sexual health and travel clinics, are in addition to the usual smoking cessation, healthy lifestyle and medicine usage advice provided by the Superdrug pharmacist in the third and final treatment room inside the Banbury store.

Consultation rooms

Consultation rooms

Superdrug said it is still the only multi-channel high street retailer to offer fully-trained, store-based community nurses in clinics nationwide, and is continuing to drive innovation in the health and wellbeing retail industry with its Wellbeing format.

In a first for both Superdrug and its corporate charity partner Marie Curie, the two brands have joined forces to develop a pioneering high street service that combines the expertise of both to benefit community. Beginning in May 2014, Marie Curie nurses will be providing support for carers and newly diagnosed patients, directly from the store – the first time that Marie Curie has ever been able to provide its services outside of a patient’s home or clinical setting.

Gray said: “We’ve identified health and wellbeing as an important growth area for our business. Customers’ health needs are changing and we’re investing in our health, nurse and pharmacy products and developing services to meet those needs.  People already know us for delivering beauty that’s great value for money; we now want them to know us for accessible, affordable, everyday health as well.”

Melanie Wilson, head of commercial health at Superdrug, said: “Banbury really is an exciting opportunity for us to highlight our expertise in the field of healthcare, and will help us to showcase the diverse range of health products and services we offer from both a branded and own-brand perspective.”