Superdry has opened a 6,000sq ft store at intu Potteries.
It is the latest fashion brand to take space at the popular retail and leisure destination following the arrival of a 4,900sq ft Tessuti store earlier this year.
intu Potteries has a 10 million annual footfall and a catchment which reaches across Staffordshire, south Cheshire and Shropshire
Nick Round, regional managing director at intu, said: “Superdry is going to be a great addition to the centre, providing a much-requested brand for our visitors.
“intu Potteries’ great location and broad catchment provides brands like Superdry with a great opportunity to thrive.”
A spokesperson for Superdry said: “We’re really excited to be opening at intu Potteries. It’s a great location for us, allowing to reach people in the region for the first time. We know the new store is going to do really well here.”
Designer brand Tessuti opened at intu Potteries earlier this year following the success of fellow JD Sports fashion brand Scotts at the centre.