Customers heading to many of intu’s popular retail and leisure destinations over the festive period can add a new car to their Christmas shopping list as five global brands sign up to open their latest pop-up stores.
Mini, Land Rover, Tesla, Toyota and Lexus will target thousands of customers visiting intu’s high footfall destinations including intu Metrocentre and intu Trafford Centre, as they showcase their latest models and provide customers with an interactive platform to engage with their brand.
Roger Binks, customer experience director for intu, said: “Car brands are taking lessons from the retail industry and listening to what consumers want – and that’s an experience. By opening an automotive pop-up store within our centre, brands can offer everything from cars to play with and test, merchandise to buy, and brand specialists to talk to. As customers experience the brand they can add the latest car to their shopping list of beauty products, homeware and clothes. We’re in a great position to offer these global brands a huge platform to engage their target audience and reach thousands of customers, all under one roof.”
Over the years, intu shopping centres have welcomed an array of automotive showrooms and pop-up stores including Mitsubishi Motors, Mercedes-Benz Vans, Porsche, and Nissan-Micra. As a result of the Nissan-Micra tour across intu centres, 95 per cent of customers said the campaign changed their perception of the car brand and 92 per cent found their new model more desirable.
The locations and opening dates of the pop-up stores are:
intu Metrocentre (24 and 25 November)
intu Trafford Centre (1 and 2 Dec)
intu Trafford Centre (26 November to 2 December)
- Land Rover
intu Trafford Centre (14 to 16 December)
intu Derby (10 and 11 December)
intu Victoria Centre (4 and 5 December)