Euro Food Brands has been appointed sole UK distributor for Greek firm, Gaea, one of the country’s leading producers of olives and extra virgin olive oil.
Named after the Ancient Greek personification of Earth, Gaea has always maintained a strong commitment to sustainable environmental practices – such as favouring non-aggressive harvesting over large volumes and high yields, a ‘fair reward’ policy for suppliers and a commitment to time-honoured production methods.
In addition, it’s soon to reveal details of a major investment in food technology that will aid its goal to become carbon-neutral – as well as introducing innovative, natural, ways to ensure maximum freshness in all its products.
Gaea avoids using any preservatives or additives – including in its range of tapenades and olive snacks. It focuses on promoting the benefits of the Greek Mediterranean diet and is seeking to significantly expand its reach into the ‘Healthier Snacking’ category. On top of its own lines, Gaea is a significant player in private label. Euro Food Brands, named as ‘One to Watch’ in The Sunday Times’ annual ‘Top Track 250’ report, works with premium food producers across the world – and with retailers large and small – to bring the finest food brands to the UK & Ireland.
Gaea founder Aris Kefalogiannis commented: “We are excited to partner with Euro Food Brands, using their expertise in the UK market to build on an already successful branded and private label business”. Robin Barlow, Sales and Marketing Director at Euro Food Brands added: “Gaea’s ability to innovate in a traditional category and their commitment to ethical and sustainable product development is second to none. We are proud to work with this very high quality range to bring the best of the Greek Mediterranean lifestyle to UK consumers.”
Gaea Kalamata Extra Virgin Olive Oil, RRP: £6.00 (500ml). Gaea Pitted Kalamata Olives, RRP: £2.49 (290g). Gaea Organic Green Olives, RRP: £2.49 (300g). www.gaea.gr