Activia’s new range of Live Culture Smoothies is the latest product to showcase the brand’s passion to support the health of our guts in the UK.
Activia is starting the new year with its heavyweight 'It Starts Inside' marketing campaign, encouraging consumers to enjoy the deliciously creamy yogurt as part of a healthy, balanced lifestyle that supports gut health; while Volvic is entering 2018 with a digital-led
Comparison shopping site mySupermarket has teamed up with four fmcg brands – Nivea, Activia, Kellogg’s and Reckitt Benckiser – to launch so-called ‘brand stores’ on its site. The Nivea and Activia stores are now live, with Kellogg’s and Reckitt Benckiser launching in the next
Equities firm Nomura has upgraded its rating on dairy products group Danone to buy from neutral. Nomura said it expected Danone to be “the standout performer” in the food manufacturing sector over the next few years. The firm has analysed